Transforming Digital Marketing with AR and VR
Technological advancement has brought about a massive revolution in the field of dissecting information. The internet has been witnessing a major upsurge of marketing tools and techniques. One such tool to have gained immense popularity is Digital Marketing. Advertisers market their services in between the search results on internet.
The craze of digital advertising is posing a major problem for many advertisers. With many advertisers choosing internet as their medium for advertising has risen the level of competition. This has led to falling in the total ROI of advertisers, diverting them to resort to newer modes of advertising. For potential advertisers augmented reality and VR are the next big stop.
Challenges Faced by Advertisers
The internet has its limitations though it is a potential media. These include short attention span of viewers to the advertisements and ad blocks. As per reports, viewers blocked 30% of advertisements on their devices.There is a continuous rise in stats since then.
Companies are earning lesser profits due to the block laid between the advertisers and the audience.
Augmented reality – A Potential Bet for Advertisers
Big giants like Coca-Cola, Sprit and more have already explored this field of Augmented Reality. Some of the other big names include AR, Nivea, Starbucks, and Volkswagen. These advertisers have already pilot run their advertisements to check the potential of the technology. Consumers view this medium more as a gimmick than a medium for marketing.
An example of AR technology is the recent craze of Pokemon Go. This AR game which had grown quite popular with the masses has risen the hopes of advertisers too. Companies such as Spirit, Starbucks, and McDonald’s have tied partnership deals with the AR technology.
The Next Big Leap of Technology
Big conglomerates like Apple, Microsoft and Google are now on the verge of developing this tool further. With better-improved iteration and software development, one can expect better quality AR. AR is all set to render a new dimension to reality in the form of wearable AR gadgets.
And this revolution has already begun in the form of Microsoft’s HoloLens and Intel’s Vault Looking. The tools have bought together human lives integrating them into the digital era.
Forecast augmented (AR) and virtual reality (VR) market size worldwide from 2016 to 2021 (in billion U.S. dollars) Credit – statista
The Surreality of Virtual Reality
In comparison to AR, VR is a much immersive tool for digital entertainment. Wearing the gadgets, the users can render control over the perception and motion. The 360-degree videos of VR technology are the next major ground for advertisers for publishing ads. Audi and Porsche have alreadybegun the use of this tool.
More companies are availing for VR technologies. The user can get the chance to witness the interiors of the vehicles through the medium of Virtual Reality. The users can configure and view VR using different dimensions and colors.
The Big Hurdle
Pricing is one of the biggest threat according to experts. The current prices for VR are as expensive as $300 to $600. With a major surge in prices, this technology will turn out to be less accessible to the average consumer.
Latest updates and popularity can see a fall in prices. The future holds great potential for VR and AR as a major tool for marketing. Be ready to view the world through Virtual and transform the definition of reality.
We leave to the audience to let us know, will they accept AR and VR as a potential tool for advertisements? Will prices be a major deciding factor affecting buying behavior? What do you think? Leave your feedback in the comments section.
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